About Course
[Advanced] Google Ads Course Malayalam
This course will cover the basics of Google Ads and how it can be used to promote products and services in Malayalam. Students will learn how to create effective Google Ads campaigns, select target keywords, and measure the success of their campaigns.
Course Outline:
I. Introduction to Google Ads
II. Setting up a Google Ads Account
III. Keyword Research and Selection
IV. Creating Effective Google Ads Campaigns
- Search Ads
- Display Ads
- Video Ads
- Shopping Ads
- Universal Mobile app ads
- Discover ads
V. Ad Targeting and Optimization
VI. Measuring Success
VII. Advanced Google Ads Techniques
- Setting up ad extensions
- Setting up conversion and re-marketing tags
- Using re-marketing campaigns
Course Format: This course will be delivered through video lectures. Students will be expected to complete assignments, google ads certification and a final project where they will create a Google Ads campaign for a client of their interest.
Prerequisites: There are no prerequisites for this course, but some basic knowledge of marketing and advertising would be helpful. Students should also have access to a Google Ads account and be familiar with the platform's basic features.