About Course
Native Advertising: Creating Effective Sponsored Content
Course Description: This course will cover the basics of native advertising and how it differs from traditional advertising methods.
Students will learn how to create effective Native ads using platforms like Taboola, Outbrain etc. The course will also cover best practices for targeting and measuring the success of native ads.
Course Outline:
I. Introduction to Native Advertising
II. Taboola Account Setup
III. Taboola Campaing Setup
IV. Ad Targeting & Taboola Pixel setup
Course Format:
This course will be delivered through video lectures. Students will be expected to complete assignments and a final project where they will create a native ad campaign in Taboola, Outbrain etc.
Prerequisites:
There are no prerequisites for this course, but some basic knowledge of marketing and advertising would be helpful.
